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Corporate Advertising

The 2013 “Play On” integrated marketing campaign positions The Hartford as a brand committed to helping our customers be prepared, feel protected and ultimately prevail when the unexpected happens, so they can Play On. The campaign celebrates the unflappable spirit of determination, enduring work ethic and entrepreneurial spirit of American businesses.

Sounds of Small Business Video


 

Radio Ad

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Listen to the Radio Spot

Print Ads (PDF format)

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Outdoor

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Digital

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Brand Campaign Site 

    

 

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Brand: 1 Million Customers

 

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Brand: Offerings

 

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Small Business Owner: Business Interruption

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Small Business Owner: 40%