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Association & Affinity Groups

Has its Benefits

Innovative Products, Customized Plans

We help ensure the financial security of association and affinity group members, as well as financial institution account holders, through innovative products, customized plans, and world-class customer service. Whichever offerings your clients choose, we support enrollment, claims adjudication and claims reporting with high-tech efficiency and personable service. The Hartford also works closely with our affinity partners to formulate multi-channel marketing strategies to maximize the growth potential of every case.

Popular Options with Proven Advantages

  • Accidental Death and Dismemberment (AD&D) - When you offer 24-hour accident coverage through this program, you help members or customers protect themselves no matter when a covered accident happens. It pays benefits for disabling injuries or a lump-sum benefit for death by accident. Program offerings include loyalty or escalatory AD plans.
  • Disability - We can provide disability plans to help replace members' incomes. As a founding sponsor of the USA Paralympics, The Hartford focuses on what people can do, inspiring them to believe in their abilities and aim for their personal best.
  • Hospital Income Plan - if an insured is hospitalized, this plan pays benefits for any purpose, including hospital costs, deductibles, childcare and other expenses.
  • Life Insurance - A great way for association members or financial account holders to supplement existing coverage at affordable group rates. Our life insurance programs include term life, senior term life and guaranteed acceptance senior term.
  • Short Term Recovery Plan - A hospitalization product that provides benefits for hospital confinement and subsequent recovery at home resulting from covered accidents or illnesses.
  • TRICARE Supplement - The Hartford's TRICARE Supplement insurance plan provides military families with coverage to help pay out-of-pocket medical costs.

Hartford Marketing Support

The Hartford can provide marketing services and support in the following key areas:

  • Development of Marketing Plans
  • Online Enrollment and Web Development
  • Modeling and Analytics
  • Creative Development
  • Direct Mail Print Production
  • Retention and Cross-sell Strategy Development
  • Benefit Level Upgrades


Contact Us

For associations and affinity group business, contact Greg Pihl at 860-547-2483 or