The Hartford

Three out of four insurance consumers say they use an agent when purchasing insurance for their car or home.

Since an insurance agent is one of the most important financial advisors you can have, it is important to find the right one for you.

So, where do you begin if you're looking for an agent?
First, you should understand the differences between the various types of agents.. There are three primary sources for personal insurance:

• Captive Agents, who can sell you the products of one insurance company.
• Telephone or Direct Response Representatives, who offer the products of one company only over the telephone.
•  Independent Insurance Agents, who represent a number of companies and can research these firms' products to find you the right combination of coverage and value.

But no matter what type of insurance professional you choose, you should be aware of a number of ways to ensure that you can trust your agent's advice.

1. Is the insurance professional a licensed agent?
2. How many and what companies does the agent represents? If an agent represents a number of insurance companies, he or she has the ability to look for the best policy to fit your unique needs and to find the best value for your money.
3. How long has the agency been in business? How long has the agent been associated with the agency?
4. Has the agent earned any designations signifying that he or she has received advanced training in the business of insurance?
5. Does the agency specialize in insuring a particular type of business or a line of insurance? For instance, if you own a farm, a classic car or a home business, does the agent have experience in that area?
6. Is the agency a full-service agency that can handle all your needs including, home, auto, and any other unique needs?
7. Who will handle your account on a daily basis?
8. What are the agency's hours of operation? Can it be reached after hours and how? How are claims handled when the agency is closed?
9. Ask how the agent perceives his or her role in handling claims, how he or she tracks claims, and what role he or she takes in helping to resolve claims disputes between the customer and insurance company.
10. Ask the agent if he or she will periodically review your policies and shop your coverages around for you.
11. Is the agent a member of local, state or national insurance trade organizations? Membership connotes professionalism and a commitment to continuing education in the field of insurance.

*Courtesy of the Independent Insurance Agents of America - www.iiaa.org