Looking for a Hot Personal Auto Market?

Agents who provide personal auto shoppers with a choice between The Hartford’s Essential and Sentinel products increase their win rates by 27%! 

While Essential is the least expensive insurance package from The Hartford, the Sentinel auto package is the perfect insurance choice for customers looking for state-of-the industry coverage at a great value.

·         Looking for Accident Forgiveness for your first not-at-fault accident? Got it.

·         Looking for 24 hour road-side assistance? Got it.

·         Looking for no deductible for windshield repair? Got it.

·         Looking for account credits? Got that too. 

How should you determine which product to offer? Obviously, asking questions and listening to customers’ coverage needs and wants will help you to determine which product is the best fit for them. Their present coverage, financial status, type of vehicle, age of driver, are all important factors when helping your customer think through their options. 

But agents are telling us that Sentinel is a hot product.  

“Whether my customer is just starting out or an established homeowner, the Sentinel product is a great fit. By offering Sentinel, I can provide great value to my customers, knowing I’m offering a very competitive product.  I feel good about selling this product to my customers.”  ---- Customer Service Representative, Mid-West Agency 

Offering choice also gives your agency an edge in the market. Agents have told us that offering the Sentinel product, “Makes us more competitive. This product provides coverage to a larger base of customers. We can quote and issue more policies to more people.” --- Agent, Northeast Agency

Determining what your customers want and need for auto coverage is key to finding the right fit. Offering them the Sentinel auto package from The Hartford can help you win more business and provide coverage to a broad customer base.

Not all features and benefits available in all states.

This document outlines in general terms the coverage features that may be afforded under a Hartford policy. All policies must be examined carefully to determine suitability and to identify any exclusions, limitations or any other terms and conditions that may specifically affect coverage. In the event of a conflict, the terms and conditions of the policy prevail. All Hartford coverages described in this document may be offered by one or more of the property and casualty insurance company subsidiaries of The Hartford Financial Services Group, Inc. and may vary by state.