Drive New Business Growth!

 

As you may know, more and more people are using the Internet to shop for personal insurance. In fact:

  • 31 million Internet users visited an auto insurance Web site in the fourth quarter of 2006 – more than double the 15 million visitors in the first quarter of 2004.
  • More than half of the customers who purchased a policy from the agency channel in the past five years obtained an online quote.

As a rule-of-thumb, Internet leads generally yield a close rate between 6%-12%. Depending on the follow-up process in place, responsive agents can close up to 25% of online leads.

With statistics like these, it’s easy to see the important role the Internet can play in generating solid personal lines sales leads.

We have partnered with two, top-notch Internet lead providers, NetQuote and InsWeb. Through this partnership, we are offering you an easy way to get up to speed and use sales leads to drive new business growth, especially as the year end approaches. 

With these lead providers you can be assured that you’ll:

  • Connect with qualified consumers who are ready to buy
  • Obtain targeted leads by policy type and by location
  • Control lead volume – turn it up or down based on your agency’s needs
  • Work with two respected leaders in lead generation: NetQuote and InsWeb
  • Satisfy your customers’ needs for top-quality auto and home insurance
  • Drive new business growth in your personal lines book of business

Additional Advantages for You

Through The Hartford’s Personal Lines Internet Lead Program, not only will you have the opportunity to obtain targeted leads from customers who are ready to buy insurance now, you can also.:

  • Receive 15 FREE sales leads from NetQuote
  • Obtain $250 worth of FREE sales leads from InsWeb
  • Be reimbursed $10 toward your lead fee if you place new Personal Lines Agency business (that was generated from a NetQuote or an InsWeb lead) with The Hartford
  • Be reimbursed $20 toward your lead fee if you place both personal lines auto and home business with us

Leaders in Lead Generation

  • NetQuote is the industry’s largest and longest-running online lead service. NetQuote has provided more than 25 million high-quality, targeted leads to its nationwide network of insurance agents, and spends more than $60 million a year in marketing on behalf of its agents. Sign up today at www.netquoteagents.com and receive 15 free leads (over a $200 value)!
  • AgentInsider by InsWeb, a proven leader in the online insurance business for more than 10 years. Register now at www.agentinsider.com and receive $250 worth of free leads, when you enter your special Hartford promo code (HF2). Plus, auto and home leads are 50% off in select zip codes. (See the AgentInsider registration page for more details.)

Easy Online Registration

Register with NetQuote and InsWeb free of charge today and pay a nominal fee to connect with qualified consumers in your area who are ready to buy. There are two easy ways to register with one or both service providers:

  1. For NetQuote: visit www.netquoteagents.com; For InsWeb: visit www.agentinsider.com
  2. Visit The Hartford’s Electronic Business Center®: https://ebc.thehartford.com. From the Personal Lines home page, click the box titled “New Lead Program.” There you will find program information and links to NetQuote and InsWeb.

 

This new lead generation program is not available in the following states: AK, DE, HI, GA, FL (homeowners), LA, MA, MI, MS, NJ and RI. Evaluating The Hartford’s total offering to customers, making any related recommendations, and obtaining an insured’s decision whether or not to accept a quote or policy offered for acceptance by The Hartford, is a producer responsibility. You are under no obligation to recommend The Hartford on any quote or policy offered for acceptance, and you are not restricted from obtaining and presenting quotes to your customers from other insurers. As a reminder, you are expected to comply with all applicable laws, including any pertaining to disclosure of compensation, and you are permitted to disclose to insureds and to prospects the terms of any compensation payable by The Hartford.