A Key Sales Differentiator   
 

Top performers always look for a competitive edge. It may be easier to find than you think – that competitive edge is you! If you think about it – you are part of every sale, therefore, your product or service is automatically differentiated. You can be a key reason that the product or service becomes unique. You are part of what makes it worth paying a premium for. Don’t sell yourself short!

To help strengthen that competitive edge, always seek to position yourself as a major benefit in everything you sell. Exemplify how you bring value to what you do. Examples of such approaches include:

                 “I can take care of that for you.”

                 “How can I make a difference?”

                 “I will help train new staff to get them up to speed a little faster.”

                 “I will check to see if everything is complete.”

                 “Call me as soon as you need help.” 

The underlying point is clear – you can add lots of value and in doing so differentiate yourself, your company and its products and services.

Customers recognize when a sales person goes beyond simply what it asked for, and will take time to determine his/her customers’ needs. Customers, many times, are willing to pay a little bit more for this extra service – your value. By adopting a differentiating attitude, you should be able to get more wins because of who you are, and more importantly, the value that you bring. 

So what is the competitive edge? Sales people who sell themselves as a core value in their company’s products and services will delight more customers and win more often!