Renewals are the Best Time to Add Value

CSRs, Account Managers and Producers can maximize the value they bring to customer relationships just before renewal dates.

Research has shown that most customers switch companies because they believe their insurance carrier is apathetic or indifferent to them as people.

To stand out from your competition and protect your book of business, make it a habit of sending your personal lines and small commercial customers a brief letter 90-120 days before their renewal. A sample letter could look something like this:

         I was reviewing your policy today and wanted to make sure you have enough liability coverage. The
         next time we talk, I think you should think about increasing your liability limits. It’s not very
         expensive, and with the frequency of lawsuits in this country, I think it would be wise to protect
         yourself.
 
         While we’re looking at your liability coverage let’s also talk about what else has changed in your life
         over the past eight months which could impact your insurance coverage needs.
 
         I’ll call you next week.
 
         Thanks again for your business.
 
         Sincerely-
        John Doe


Customers want to do business with people that understand their issues and problems. In essence you’re saying to them… “hey, I’m looking out for you.” By sending this short note, you will re-establish yourself as a caring provider in the eyes of your customers, and, potentially open the door for more business.