The Hartford Waves the Green Flag on its
Racing Sponsorship
The Hartford and Chip Ganassi Racing with Felix Sabates have launched a
partnership as an associate sponsor of the #40 Dodge NASCAR Sprint Cup car
driven by Dario Franchitti. Have you seen it? We’d love to hear what you
think!
Perhaps you saw the #40 Dodge bearing The Hartford’s distinct maroon
and yellow colors. Or the iconic stag on Dario Franchitti’s fire suit. If
you did, you saw The Hartford’s newest sports sponsorship.
"For a company like The Hartford, with a nationwide network of independent
agents, we know how important it is to be associated with an outstanding
team," said Michael Concannon, senior vice president, personal lines.
"That's why a partnership with Chip Ganassi Racing with Felix Sabates (CGRFS)
is a great fit.
"NASCAR fans know how important a car's performance is on the track and on the road, as well as the team behind it. We'll be sending the message to fans across America. With The Hartford and its team of independent agents behind them they will receive excellent coverage and superior service that helps to keep their lives uninterrupted, because they're going places," added Concannon.
With $3.9 billion in personal lines written premium in 2007, The Hartford, through its nationwide network of 7,000 independent insurance agents and its AARP auto and homeowners program, is one of the nation's leading names in personal protection solutions for individuals and families.
"I think what you have is a marriage of two companies that are global leaders in their respective marketplaces," said Team Owner Chip Ganassi. "It's important for us to look for partners that share our team's core vision and The Hartford is a company with a rich, storied history of strength, optimism and a winning spirit that we can relate to. We look forward to increasing The Hartford's visibility throughout the racing season."
Have you seen The Hartford’s #40 Dodge or Dario Franchitti race this season? We’d love your feedback! Email us at plsales@thehartford.com.