The Hartford's Personal Lines Agent eNewsletter
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Drive New Business Growth
Purchase auto and home leads via the Internet -- and take advantage of our lead fee reimbursement offer plus some FREE sales leads and discounts!

The Hartford continues to partner with two top Internet lead providers -- AgentInsider (InsWeb) and NetQuote -- offering special incentives to Hartford agents who are new users of the service. In addition, beginning April 15th and extending throughout 2008, The Hartford will reimburse registered agents $10 towards their lead fee for each auto and home policy submitted through QTI or Expressway which originate from an AgentInsider or NetQuote lead. This will give you an opportunity to see if lead generation is right for you.

What are the advantages?

  • Connect with qualified consumers who are ready to buy

  • Take advantage of special offers for first-time users from each provider

  • Continue to receive qualified leads for a nominal fee after the special promotion ends

  • Control the leads by: location (zip code), policy type (auto vs. home) and volume, adjusting to meet your agency’s needs

  • Benefit from The Hartford’s fee reimbursement offer

To be successful in the online lead market, agents need to fully understand the process and set realistic expectations on close rates which work for you! Each vendor provides detailed information on their websites, and future webinars will be offered to learn more about online lead marketing.

To support your growth efforts, we are relaunching our lead fee reimbursement offer effective April 15th and extending throughout 2008!

  • Registered Hartford agents will be reimbursed $10 towards their lead fee for each auto and home policy submitted through QTI or Expressway which originate from an AgentInsider or NetQuote lead.

  • No tracking is required by you. Data sharing between The Hartford and our online lead partners allows us to identify policies eligible for reimbursement.

  • Reimbursement checks will be issued at the conclusion of each quarter: July 2008, October 2008 & January 2009.

  • Some state exclusions apply. See the EBC>Personal Home>Internet Lead Program for details. Go to The Hartford's EBC.

Check out AgentInsider and NetQuote today to learn more, register and drive new business growth:

www.agentinsider.com/hartford

www.netquote.com/thehartford