New Co-Branded Open Road Advantage & AARP
Auto iMarket Options
We’re excited to hear the overwhelmingly positive feedback from
our agents on how the new Open Road Advantage and AARP Auto programs are
helping you drive customers to your agency, expanding your growth
opportunities.
To make it easier to grow your business even further, we’ve introduced
co-branded marketing options for our Open Road Advantage and AARP Auto
Insurance programs in our redesigned iMarket website. These options support
your agency’s growth through technology innovations to help you market to
your prospects and clients through personalized local mail and advertising
campaigns.
You can now co-brand marketing and advertising materials and even execute a
local mail campaign using The Hartford’s marketing materials designed
especially for the Open Road Advantage and AARP Auto Insurance programs.
Simply link to the new iMarket from the Electronic Business Center (EBC)
home page.
In a few easy steps, you can upload your photo, agency logo and personal
contact information to create personalized marketing materials. Depending
upon the piece involved, you can download the item, have it shipped to your
office, or let us launch a local mail campaign to a customer list uploaded
by you. For personalized print materials, you just pay with a credit card.
One helpful hint: upload your photos and agency logos under “MY Profile” and
your mail lists under “My Lists” before placing a personalized order. Both
are located in the top navigation bar on the iMarket home page.
In addition to this new functionality, for our AARP Authorized to Offer
agents who qualify, new AARP marketing materials are now available
including:
- AARP Print Ads
- AARP Business Card
- AARP Authorized to Offer Window Decal
- AARP Authorized to Offer Desktop Tent
Card
On the EBC Home Page, all agents will see a link to access “PL Open Road
Advantage”, while only AARP authorized agents will see the “PL AARP Auto”
link to access and order marketing materials from the new iMarket website.
For all other Personal Lines marketing materials, click on “All other PL
&CL”.
iMarket is a one-stop online portal for all of your marketing needs. You can
search, view, download, customize, and order Personal Lines marketing
materials directly from your computer. Check out how iMarket can help you
boost your local marketing efforts and generate sales for your agency!
If you have any questions about this change, please contact your Hartford
Personal Lines Underwriter or Sales Representative. For questions about
iMarket, EBC, registering for EBC, or other technical issues, please call
our Agency Interface Services, toll free, at 1-877-EBC-HTFD (322-4833), Mon.
– Fri., 8 a.m. - 8 p.m., ET. |
