The Hartford Touch Program – Discontinued in 2008
(For Customer Center Agents Only)

The Hartford Touch Program has been discontinued as of December 31, 2007. Final mailings of the pre-renewal kit were released last month.

As you may recall, The Touch Program was revised in the fall of 2005 with the intent of boosting renewal retention for our Customer Center agencies. Our measurement of results since the inception of the program failed to indicate any significant retention lift. As a result, we have decided to discontinue the program and we will evaluate other customer communication options in 2008.

Please note that this action does not impact our monthly mailings of our Customer Center Welcome Kits to your new Hartford policyholders.

If you have any questions, please contact your local Personal Lines Sales Representative or PL Marketing Program Director, Mary-Louise Houghton Polo at marylouise.polo@thehartford.com or 860-276-2901.