thehartford.com

With The Hartford behind you, achieve what's ahead of you.

Our advertisements and digital marketing efforts focus on consumer and business markets. Our objective is to showcase The Hartford's longevity, integrity, and understanding of customer needs as a long-standing provider of insurance and investment products.

With The Hartford Behind You, Achieve What's Ahead of You.
It's more than our new tagline; it's reinvented thinking. Trust and experience are at the core of our messaging. We have developed two new 30-second spots which encapsulate this thinking. The first spot focuses on consumers and portrays The Hartford's continuous presence throughout various phases of life, while the second presents a similar series of vignettes based on the business world.

Nearly Two Hundred Years of Trust and Integrity.
With our bicentennial anniversary comes The Hartford commemorative logo. The new logo is a visual expression of what the company stands for today. Our nearly 200 years of experience is the foundation of our future. We will continue to pursue the excellence that has made us strong in the insurance arena and apply it to our efforts to become a stronger firm. As the The Stag stands tall and looks forward-linking its heritage with a renewed sense of optimism and vitality-we proudly say to our customers…

With The Hartford behind you, achieve what's ahead of you.