Gene Marks on Fixing a Company Culture

 
Business expert Gene Marks explains that company culture ultimately depends on the people in charge. Are you to blame for your business's poor culture?
 

Video Transcript

You have company cultures, people talk about how do we change our con – our company culture. First of all, if your company culture is not good, um, not that you bought any – like your company, right, and you sense your culture is not good or people are telling you your company culture is not good, it's your fault. Okay, it's your company, you're the, you're the person, you're the one running the company, um, the tone comes from the top and if, if the culture in your company is such that people are leaving and there's a lot of turnover, it's – there, there's no consultant that could be brought in that's going to fix that for you. It's you that has to fix yourself. Now, some people, the way they do that, is they recognize what their limitations are and whether you're running your own company or you're even bringing in, you know, somebody else from the outside, some people are great business people but they just might not be great managers. They're not great people people. They might be super technical at what they do. They might, you know, are financially astute in running a business, but they're real lousy at, ah, you know, winking at somebody or making somebody feel better or, you know, having a nice -- you know, perfectly comfortable working in some dungeon somewhere and they don't understand why people want to come to a company, you know, and work in an office that's actually nice and, and a good environment. You've got to recognize that weakness in yourself. And like everything else, about delegating and recognizing what your strengths are and what your weaknesses are, if you're not that person that can, can create that kind of company culture that doesn't mean you have to go and throw yourself off a cliff, it just means that you need to bring in somebody who can do that. You need to hire somebody, make an investment in somebody, that actually can manage and run your company with the kind of culture that you think that it does need and then let you manage that person. So, I've seen, you know, I've seen that work at a lot of different small companies. It's an investment, though. I mean, if your, if your resources are limited it's very easy for me to say, well, you just gotta bring in that new person. Well, that new person is, it's gonna cost. So you have to, you know, be, be sure within yourself that that investment is going to have a payoff over the long term. But again, if you're not that kind of a person that's generating a nice culture in your company, that'll never change unless you bring somebody else in to at least run the day to day of it.

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