MARKETING

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Marketing Basics: A Quick-Start Guide for Beginners

QUICK SUMMARY

If your small business is like millions of others, you may wonder if you can market and advertise effectively on a limited budget. After all, you don’t have the marketing budget of a large corporation, so you can probably rule out a Super Bowl television ad (where a 30-second spot will set you back a cool $4 million) or a ubiquitous national campaign.

That said, even very small businesses can engage in successful marketing quite affordably. You just need to know which cost-effective tactics to focus on, and you can successfully market your business without big bucks. For example:

PR Basics for the Beginners

PR is very popular among small businesses, because when it’s efficiently executed, it can be much more affordable than marketing tactics such as advertising.

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Email Marketing for Beginners

Write email, send email. Simple, right? Few marketing tactics are as low-cost or as effective with small business owners—as long as you follow a few simple rules.

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Local Advertising for Emerging Businesses

Sure, you’ll reach a much smaller audience than with an expensive ad campaign. But that audience will be more targeted and geographically appropriate.

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Word of Mouth Marketing Can Work

One of the most historically powerful and credible forms of advertising is also one of the most cost-efficient: personal referrals and recommendations.

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SEO Basics for Beginners

Why do certain companies appear at the top of a Google listing while others are buried on page 4? It doesn’t happen by chance; it’s the science of Search Engine Marketing (SEM) and Search Engine Optimization (SEO).

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