Marketing Basics: A Quick-Start Guide for Beginners
If your small business is like millions of others, you may wonder if you can market and advertise effectively on a limited budget. After all, you don’t have the marketing budget of a large corporation, so you can probably rule out a Super Bowl television ad (where a 30-second spot will set you back a cool $4 million) or a ubiquitous national campaign.
That said, even very small businesses can engage in successful marketing quite affordably. You just need to know which cost-effective tactics to focus on, and you can successfully market your business without big bucks. For example: