Expanding Your Business Through Exporting
Why target only a fraction of your market opportunity and ignore the rest?
By exporting your products and services to the global marketplace, you can develop more market share and grow your business.
There are more people throughout the world—even in emerging and developing markets—who can afford to buy more products and services. According to the Brookings Institution, Asia’s middle class is forecast to triple to 1.7 billion people by the end of this decade. In Africa and the Middle East, the middle class is projected to more than double by 2030.
With increased disposable income among worldwide consumers, comes both business-to-consumer and business-to-business opportunities. So perhaps it’s time to consider ways to export your products and services. If you’re not thinking ahead about exporting, your competition could capture these untapped markets before you.
Exporting, however, can be more complex than selling into domestic markets. Contracts can be complicated and payment issues can emerge. But there are techniques to reduce your risks.
What’s more, the U.S. government is doing its best to actively encourage exporting, so there are plenty of resources now available to help you learn how to begin exporting, find buyers, and even arrange financing for your exporting activities.