What is Direct Response Marketing?
When you want something from someone, you’ll often get it if you simply ask them directly. Marketing is the art of asking people to join your particular team and help you become profitable, and sometimes, you need your marketing to be direct. Direct response marketing is coming right out and asking your customers and prospects for an immediate response. Right now.
While some forms of direct response marketing (think infomercials or endlessly scrolling websites that overuse exclamation points) may have a somewhat dicey reputation. Done right, this marketing tool can be an effective way to spread your sales messaging and turn casual consumers into loyal customers.