MARKETING

Growing BusinessMARKETING

What is Direct Response Marketing?

QUICK SUMMARY

When you want something from someone, you’ll often get it if you simply ask them directly. Marketing is the art of asking people to join your particular team and help you become profitable, and sometimes, you need your marketing to be direct. Direct response marketing is coming right out and asking your customers and prospects for an immediate response. Right now.

While some forms of direct response marketing (think infomercials or endlessly scrolling websites that overuse exclamation points) may have a somewhat dicey reputation. Done right, this marketing tool can be an effective way to spread your sales messaging and turn casual consumers into loyal customers.

What's Your Brand Message vs Sales Message

Your brand messaging is the story your company and products tell across all channels and platforms—everything from taglines to logos to product names to the personality of your company. Your sales messaging is your pitch—the way you explain the benefits and added value of your products, services, and brand. The brand message provides the foundation for the sales message.

Read More

Why You Should Consider Using Incentives to Boost Response

Loyal customers may respond well to straightforward sales messaging. But often, you need to offer a little something extra—such as a limited-time discount, or a free sample—as an incentive to get the fence sitters to click the “Buy” button right away.

Read More

How You Can Use Testing for Optimal Results

Successful direct marketing campaigns are often the result of finding the best approach through A/B testing. When you test-drive different versions of your direct marketing piece, you can analyze the results and choose the format, copy, and visuals that perform the best, before committing a lot of time, money and effort to a large campaign.

Read More

Direct Response Marketing Channels

The key to a successful direct response campaign is choosing the right channels for your particular goals, and then understanding how best to tailor your message to take advantage of each channel’s unique strengths. Taking into account factors like your target demographic, market, and the timeliness of your sales message, you can select the direct channel that offers the best return on investment.

Read More