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  • Expanding Your Business Through Exporting

    Game Plan

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    The Benefits of Exporting

    If you decide to start exporting, you’ll certainly be in good company.

    In fact, according to export.gov, small- and medium-sized businesses in the U.S. represent almost 97 percent of U.S. exporters. And more than two-thirds of these exporters have fewer than 20 employees.

    Exporting offers plenty of benefits and opportunities, including:

    • Access to more consumers and businesses. If you’re only doing business in this country, you may be limiting the total potential profits you could earn on opportunities to expand your business worldwide.
    • Diversifying market opportunities so that even if the domestic economy begins to falter, you may still have other growing markets for your goods and services.
    • Expanding the lifecycle of mature products. If the domestic market seems saturated for your goods and services, you can introduce them to new markets in other parts of the world.
    • Potential financing assistance from U.S. government agencies through loan guarantees that can help fund your exporting initiatives.

    Of course, there are some complexities that come from exporting. These include: more paperwork, potential added financial risk, cultural and language barriers, possible requirements that you modify your product packaging, among others.

    Some small businesses are ready to export, whereas others may need help assessing their opportunities. If you’re ready to consider exporting, there are many resources that can help you make a decision and get you started.

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    Game Plan

    • Find out if you’re ready to export. This “Export Readiness Assessment” can help you assess your needs.
    • Download this 17-chapter basic guide to exporting from export.gov.
    • Consult with experts from the Small Business Administration, U.S. Department of Commerce, and the U.S. Export-Import Bank through U.S. Export Assistance Centers located in several regions throughout the country.
    • Learn more about the basics of exporting from this SBA article.