MARKETING

Growing BusinessMARKETING

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  • Creating a Marketing Department
    Game Plan
    In-Depth

    Hiring a Marketing Leader

    Since the Marketing function is driven by vision, it makes sense that your first hire for the department should be its visionary—that is, a Chief Marketing Officer (CMO) or Marketing Director. This marketing expert will drive the strategy and plans for the department to implement on behalf of your company.

    Baseline qualifications for this individual include an extensive marketing background, a solid understanding of your company’s business goals, and a vision (there’s that word again) for how the department will help the company reach those goals and achieve business growth.

    Other criteria to keep in mind when beginning the hiring process for a marketing leader? In the interview process, a qualified candidate should be able to cite experience in:

    • Translating business objectives into real-world strategies and tactics that drive revenue
    • Driving tactical planning and execution of marketing campaigns
    • Collaborating and aligning both strategically and operationally with leaders of other company departments

    Ideally (and especially if your Marketing Department will fall under the Sales function), your successful candidate will have experience supporting sales, be familiar with your industry, and know how your company and its offerings fit competitively within the industry.

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    Game Plan

    For more details, check out the Inc. Magazine website, which has useful information on what to look for and how to hire a Marketing Director—and for that matter, what to look for in each member of the marketing team you’re building.

    When hiring a marketing leader, it’s essential to be prepared for the interview. Be sure to prepare key interview questions ahead of time.

    To hire the right leader, you will want to make sure your job post is attracting the right candidates. Then, once they are hired, you will need to be prepared to delegate to them.