Launch and Learn: Get It Up and Go
Planning and preparing to launch your website is important, but at a certain point, you just need to launch it. Once you’ve done that, you will know how well it works. You can then use what you learned to improve it.
When and How to Launch Your Website: What to Expect
Is there a best time to launch your website? Generally, the sooner the better, but without rushing it. It is important to do the proper planning and preparation. Just understand that the work isn’t over when it goes live. Expect to tweak it and respond to constructive suggestions with changes where warranted.
Don’t launch the site during a peak sales period for your company, adding to an already stressful time. Do get some early feedback from a core of internal and external people whose ideas you respect. All the better if they have expertise in marketing communication and/or graphic design.
How to Get the Most from Your Website Launch
Invite feedback and respond thoughtfully with improvements and changes where appropriate. Once you see your website live and once you receive feedback, you’ll know what to focus on next. Consider it a work in progress, and look for opportunities to keep the content fresh.