SAFEGUARDS

Growing BusinessSAFEGUARDS

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  • Risk Management for Creative, PR, Marketing and Ad Agencies

    Game Plan

    In-Depth

    Property and Office Management Concerns

    Investments in technology have grown exponentially as advertising and marketing companies embrace the digital world. You need ways to protect your physical offices, along with computers and the valuable data on them.

    Mitigation Measures

    • Get insurance. At a minimum, it is prudent for any small business to have a Business Owner’s Policy. However, because there are unique risks that come with promoting other individuals or businesses, marketing firms would be wise to consider additional coverages. This Coverage Identifier can help you learn about the types of insurance marketing firms typically use to protect their businesses.
    • For more on general liability coverage options, see this page.
    • If your agency regularly entertains clients with parties and other functions, look for liquor host coverage, which can protect your agency if alcohol is served.