Why You Must Be on Social Media
In a matter of just a few years, social media has become an essential component of smart marketing. Why? Because that’s where the customers are. If Facebook were a country, it would be the third most populated country on the planet behind only China and India.
According to Social Media Examiner’s 2013 Marketing Industry Report PDF (5.3 MB), 86% of marketers said social media is important for their business, stating they use it to:
- Enhance awareness. The sheer number of people on social media means if you’re there with them, you’ll get more exposure and awareness of your products and services.
- Generate leads and sales. When your social marketing messages are shared, that free word-of-mouth advertising grows exponentially across multiple networks and can rapidly reach thousands of customers. It’s real person testimonials on steroids.
- Personalize and build brands. Social media is, by definition, social and interactive. It’s a conversation. It gives you an opportunity to connect with your customers and sell in a friendly, personal manner.
- Nurture customer loyalty. When you interact with and listen to your customers, the feedback can help you improve your business and cement long-term loyalties.
- Improve search rankings. Using several social media platforms spreads your brand messaging across many channels and the multiple, cross-connected links that are created help to boost search engine results, particularly on Google.
- Grow business partnerships. Social media is a great way to communicate and share with other businesses and potential partners.
Going Mobile, Skewing Older
Online activity, including social media use, is going mobile in a big way, based on results from the latest Global Web Index survey. The number of people accessing the Web through their phones increased 60.3% in the last two years. There are now more mobile phones on the planet than TVs. And 91% of Americans keep their mobile devices within reach 24/7. That means your marketing messages are potentially within their reach 24/7. Just one example of phone power: mobile coupons get 10 times the redemption rate of traditional coupons.
Another interesting social media driver noted in the survey is the increased adoption of social media by older users. The fastest growing demographic on Twitter, with a 79% growth rate, is users age 55-64. Facebook’s and Google+’s fastest growing demographic is the 45-54 year old age bracket.