Marketing Your Brand in the Digital Age
How do people feel about your small business compared to how they feel about your competitors? What types of emotions are engendered when customers and prospects think about your company? The answers to these questions form the essence of your company brand. In the pre-digital age, when brand promotion required putting ink on paper or picking up the telephone, small business owners had limited marketing options. These options included business cards, brochures, and direct mail. Today, you need to promote and protect your brand across the vast digital landscape. This means you need to build in healthy doses of social responsibility and brand accountability. In the digital age, brand marketing is highly competitive, and more important than ever.