ROI Calculator

This calculator will estimate what you can expect to get back in sales from the dollars you invest in advertising.

  1. Fill in the investment you plan on making in each appropriate media category.
  2. Fill in the number of responses you expect to receive.
  3. Indicate the % of inquiries you typically convert to sales.
  4. Click the calculate button and the ROI Calculator will indicate your expected return on investment.

Campaign Spend

Newspaper Spend:
$
Radio Spend:
$
Direct Mail Spend:
$
PR Spend:
$
Other Expenses:
$

Responses and Sales

Number of Responses:
Conversion Rate:
Avg. Sale:
$

Your Results

Total Campaign Cost:
$
Expected Revenue:
$
ROI:
%