Step 2: Generate Interest
In Step 1, you got your prospects’ attention. Now it’s time to show them how The Hartford helps address the specific risks they face. The Hartford offers the following resources to help you show what makes our insurance special.
Think of iMarket as your one stop shop for marketing and sales essentials, including direct mail, print ads, signage and more. Many items offer an option to customize them with your agency information.
You can partner with The Hartford to develop co-branded advertising campaigns that could include print, radio, events, signage and more. We may even share in the costs.
Contact your Personal Lines sales consultant to help you develop a comprehensive marketing plan that qualifies for Co-Op reimbursement.
Brochures and Sales Materials
Place advertising directly in the hands of your prospects at meetings, events, in your office, at local car dealers and real estate offices. Find brochures and other great marketing collateral on iMarket.
Use these engaging videos to help your customers and prospects understand complex insurance coverage concepts. Learn how to incorporate these videos into your agency’s website or social media on iMarket.
Print is an effective way to reach your audience, especially those 50 years and older. An ad in a newspaper or magazine conveys a level of professionalism and builds credibility for your Agency. Target your audience based on placement (where in the paper your ad appears) or context - the editorial focus of the publication.
On iMarket, you will find co-branded ads with The Hartford and your Agency that promote auto and home insurance (on iMarket, search for "media type print ads"). These high-impact ads are designed, written and sized for use in local papers and magazines.
If you are authorized to offer the AARP® Insurance Program from The Hartford, you can find a selection of program ads that promote our preferred rates for AARP members.
With radio, your message is delivered with emotion and emphasis. Frequency is important in radio because it can take as many as 7 listens for your brand to register with your audience.
Radio stations including streaming music services like Pandora® and Spotify® are a great way to reach targeted prospects with your advertising. We’ve prepared 15-second and 30-second radio scripts that you can customize with information about your agency. Find these scripts on iMarket by searching for "media type radio ads."
Radio stations provide information on formats (talk radio, country, sports, rock, etc.) and listener demographics to help you target your message. Work with your Personal Lines Sales Consultant and your local station representative to determine the right mix for your ads.