The Hartford's Enrollment OptimizerSM reveals the power of personas.

We combine census data from our Voluntary Enrollment Analysis with our proprietary research on Voluntary consumer purchase patterns to create personas that help reveal the unique enrollment and benefits-buying behaviors of your employee base.

Beyond Conventional Data

The Hartford’s innovative new Enrollment Optimizer tool adds more depth and dimension to the conventional age, income level and participation data to give employers a powerful new way to understand and engage their employees.

Persona-informed Communications

The Hartford’s Enrollment Optimizer can help boost enrollment participation with custom reports that deliver powerful, data-driven insights on the preferred ways your employees want to learn about and enroll in benefits. So, communications and enrollment programs can be tailored to fit more precisely.

See Sample Personas

 

The Hartford® is The Hartford Financial Services Group, Inc. and its subsidiaries, including issuing companies Hartford Life Insurance Company and Hartford Life and Accident Insurance Company. Home Office is Hartford, CT. All benefits are subject to the terms and conditions of the policy. Policies underwritten by the issuing companies listed above detail exclusions, limitations, reduction of benefits and terms under which the policies may be continued in force or discontinued. This presentation explains the general purpose of the insurance described, but in no way changes or affects the policy as actually issued. In the event of a discrepancy between this presentation and the policy, the terms of the policy apply. Complete details are in the Certificate of Insurance issued to each insured individual and the Master Policy as issued to the policyholder. Benefits are subject to state availability.

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