Your business name is a vital asset. It’s on everything from your business card to your checking account, insurance policies, contracts, and your front door (if you have one). You also may have invested time and resources building brand recognition around your name. So how do you go about protecting your investment?
You’ll automatically have some protection if your state requires businesses to register. Secretary of State offices typically won’t allow competing businesses to register names that are too similar. That won’t help you, however, if you’re doing business in multiple states or online. Then your best bet is to get trademark protection for your name.
While it’s possible to file the forms yourself, the different options can be confusing. For example, do you need to file on the federal or the state level? Or, does your chosen name clash with an existing trademark? An intellectual property attorney can help you make informed decisions.