Every year, employers invest a significant amount of money in their employee benefits, accounting for nearly a third of employee compensation packages.1 That’s because strategic, tailored benefits are a key driver of employee retention and wellness. The challenge for employers lies in attempting to ensure that employees understand that investment and make the most of it. But human resources (HR) managers and benefits administrators are stretched thin and can’t be available for every employee at once. HR professionals need a hand, which is why we’re working toward a better solution.
We’ve strategically partnered with human resource and benefit technology vendors that have embedded Nayya’s AI-driven decision support tool in the employee enrollment experience. Nayya generates benefits recommendations based on an employee’s unique circumstances and is available to our supplemental health customers (on an integrated benefits administration platform) at no additional cost.*
Nayya: An Enrollment Solution for Employers
Enrollment provides a critical opportunity in the benefit journey to educate and guide employees toward the benefits that best suit their needs. Nayya makes personalized, data-based recommendations to employees during enrollment. This integration assesses available employee data to guide employees toward a cohesive, tailored benefit package that is more likely to be utilized and adopted throughout the plan year.
“The best way for us to support our customers is by helping them support their workforce, especially their HR personnel, during the enrollment period,” says Meredith Werstak, head of customer solutions for Employee Benefits at The Hartford. “Giving employers the right tools to guide their employees through that time isn’t just a priority, it’s an imperative.”
For more information on eligibility and pricing, contact your representative at The Hartford today.
“The best way for us to support our customers is by helping them support their workforce, especially their HR personnel, during the enrollment period,” says Meredith Werstak, head of customer solutions for Employee Benefits at The Hartford. “Giving employers the right tools to guide their employees through that time isn’t just a priority, it’s an imperative.”
The Impact of Nayya: 3 Advantages
Implementing Nayya is a strategic move for employers who are seeking a more efficient way to help their employees choose and optimize their benefits. With this integration, businesses could experience these key advantages:
1. Increased Participation
When our customers use a benefit administration platform that is integrated with Nayya’s decision support tool, they can offer their employees personalized benefit recommendations and scenario planning, increasing employee understanding and engagement with their benefits. Employers who utilize the tool see dramatic increases in participation, for example:
- 58% increase in Hospital Indemnity
- 38% increase in Accident Insurance
- 27% increase in Critical Illness2
2. Improved Enrollment Experience
Enrollment can be a stressful time for employees. This AI-driven support tool allows them to see data-based information about their benefit elections. The result is increased confidence, optimized spending and improved satisfaction for workers who use the tool. In fact, 87% of employees said they understood their benefits better thanks to Nayya.3
3. Reduced Administrative Burden
HR professionals are juggling, on average, eight different job responsibilities.5 These don’t disappear during benefits enrollment. Employers who use Nayya as part of the benefit election experience see a 46% reduction in benefits-related questions to their HR departments.4 The tool helps lighten their load and can free them up to work on other high-value tasks.
The Hartford’s customers with under 1,000 lives can also buy Nayya’s decision support tool if they don’t already use one of the approved benefit administration platforms.
For more information on eligibility and pricing, contact your representative at The Hartford today.
