My Hartford Success

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Visit the Electronic Business Center (EBC) to quote and manage your property and casualty insurance business.

Your success and ours go hand in hand.

Welcome to My Hartford Success, the Personal Lines marketing portal. My Hartford Success complements iMarket, and gives you access to the tools you need to plan, execute, and monitor marketing and sales campaigns.
 
While the market for personal insurance products continues to evolve, the most successful agents take a disciplined approach to attracting and converting quality leads and retaining great customers. They ensure their success with well-defined marketing plans that deliver consistently overtime and can be easily adapted to changing market conditions.
 
Let My Hartford Success be your one-stop shop for end-to-end marketing planning. Call your Personal Lines Sales Consultant today and we’ll help you get started.
 
Market your brand and grow your Personal Lines business in four distinct steps.

What Sets Us Apart

Learn more about what sets The Hartford apart from other carriers.
Experience the Difference
Get the Word Out

Step 1: Get the Word Out

The first step is to increase visibility and generate awareness of your agency among your target audience. The Hartford provides many useful tools to get you started.

Generate Interest

Step 2: Generate Interest

Once you have their attention, your next step is to show prospects how insurance products from The Hartford give customers the confidence they deserve.

Follow Up on Leads

Step 3: Follow Up on Leads

Step 3 is all about nurturing relationships with your prospects. Here you’ll find a variety of tools to keep them engaged through regular communications that highlight what sets The Hartford apart.

Measure Your Success

Step 4: Measure Your Success

It is important to measure the results of your campaigns so you know what works and can target your marketing spend accordingly. In Step 4, you’ll find tools that simplify the measurement process.