Experience the Difference

What Sets Us Apart

When you partner with The Hartford you benefit from our proven history of helping agents profitably meet the needs of their valued clients. We invite you to take advantage of all The Hartford has to offer. This includes a broad range of coverages and capabilities, industry-leading claims services, unique market initiatives and exclusive relationships that can differentiate you from the competition and grow your business.
At The Hartford we are continually seeking ways to make doing business with us as easy as possible for our customers.
 

Online Customer Services

The Auto and Home Online Customer Service Center provides easy and secure access for policyholders to manage their account from their computer, tablet and smartphone. Policyholders will appreciate the convenience of online access that allows them to:
 
  • Make payments or set up automatic withdrawals ("AutoPay")
  • Access Auto ID cards and other policy documents
  • Set their email and document delivery preferences
  • Make Auto policy changes (desktop and tablet only)
  • Track a claim
  • Contact their Agent – your information is displayed on their screen

Online Customer Service makes it easier for your Hartford policyholders to maintain their account while reducing the demand on your agency for assistance with simple transactions.

See the Online Resource Flyer to Learn More. You can find the flyer by searching on iMarket for PLA051.
 

Staying in Touch via Email

Policyholders can choose to receive valuable email communications from The Hartford to stay current with their policies. Timely emails are generated automatically to inform policyholders of weather alerts, policy notifications and new service features, including:
 
  • Billing reminders alert policyholders of a pending due date or missed payment; which helps reduce policy cancellations.
  • Weather alerts inform policyholders of impending danger to allow them time to prepare.
  • Policyholder notifications provide information on new and enhanced online features
  • Claim status emails automatically notify policyholders of changes to their claim status
When it comes to claims service and support, The Hartford is unmatched. We’ll help you stand apart from the rest with our excellent claims services.
 

Concierge Service

Restoring lives is our mission. When policyholders need us most, we are at our best. Our policyholders appreciate that we are proactive from the beginning and throughout the claim process. We’ve made a practice of contacting selected customers early in the claims process as a spot check to gage how well we’re doing. We listen and we respond. It’s all part of our effort to provide a truly superior claim experience.
 

Catastrophe (CAT) Services

During a catastrophe (CAT) event, our Claims, Communication and Marketing teams partner to provide information to you and your customers. The Hartford’s Catastrophe Claims Operation (CCO) is here to help in these ways:
 
  • Online. Share our Catastrophe Claims Operation flyer with your clients and promote our Catastrophe Information Center online at www.thehartford.com/heretohelp to help them understand The Hartford’s ability to respond quickly and assist them 24/7.
  • Catastrophe Response Vehicle. The Hartford’s Catastrophe Response Vehicles are designed to help bring calm to the storm. We’ve enhanced our capabilities and visibility following hurricanes and other catastrophe claim situations.
    Learn About the Response Vehicle

On Social Media

Encourage your customers to follow our dedicated CAT Twitter handle (@heretohelp) for vital tips, safety and claims information before, during and after disasters or severe weather.
 
You can easily retweet content to your followers. Retweeting is especially helpful when The Hartford’s Mobile Response Unit and box truck are deployed and you want to keep customers apprised of where our vehicles will be located and when.

Visit The Hartford’s Catastrophe Information Center for more helpful tips to help you and your clients prepare for severe weather or disasters.

Authentic reviews and testimonials from customers that have experienced The Hartford’s superior claim service is important. We partnered with Bazaarvoice, a testimonial authentication company, to ensure prospective customers know exactly what they can expect from The Hartford – superior service. But don’t take our word for it, read what our customers have to say.

For more than 30 years, The AARP® Auto and Home Insurance from The Hartford has been offered to AARP members.
 
  • Represents billions in available auto and home premium dollars.
  • Thousands of AARP members reside in your area.
  • AARP-endorsed1 program policies have an average retention rate that is 10% higher than non-AARP endorsed policies.
  • Since members tend to have more complex insurance needs and are considered Preferred Risk clients, AARP members are high value customers.
  • The Hartford’s customer service agents are trained on the needs of the over-50 community.
    • Receiving a level of service your customers can truly appreciate helps differentiate you from other agencies.
    • A highly trained claims staff

What Agents are Saying About The Hartford’s AARP Program

In a recent survey we asked agents what are the reasons other than price, they promote to their clients for considering the AARP insurance program. Here is what they said:
 
  • “I mention extra benefits not offered by other carriers such as RecoverCare2 and the Lifetime Renewability.3
  • “Added features the program offers that other companies don’t offer and the Lifetime Renewability that gives them the security to move their coverage.”
  • “The Hartford’s reputation for claims service.”
Most agents said they promote the breadth of coverages and unique benefits available (e.g., Lifetime Renewability, Recovercare). Some agents also mentioned The Hartford’s reputation/financial strength and superior claims service as being valuable selling points.
 
Put it all together and you can see how attractive AARP member-customers can be for your Agency!
 
 
1 AARP does not employ or endorse agents or brokers. AARP and its affiliates are not insurers. Paid endorsement. The Hartford pays a royalty fee to AARP for the use of AARP’s intellectual property. These fees are used for the general purposes of AARP. AARP membership is required for Program eligibility in most states.
 
The AARP Automobile & Homeowners Insurance Program from The Hartford is underwritten by Hartford Fire Insurance Company and its affiliates, One Hartford Plaza, Hartford, CT 06155. CA license number 5152. In Washington, the Auto Program is underwritten by Trumbull Insurance Company. The Home Program is underwritten by Hartford Underwriters Insurance Company. Applicants are individually underwritten and some may not qualify. Specific features, credits, and discounts may vary and may not be available in all states in accordance with state filings and applicable law. You have the option of purchasing a policy directly from The Hartford. Your price, however, could vary, and you will not have the advice, counsel or services of your independent agent.
 
In Texas, the Auto Program is underwritten by Southern County Mutual Insurance Company, through Hartford of Texas General Agency, Inc. Hartford Fire Insurance Company and its affiliates are not financially responsible for insurance products underwritten and issued by Southern County Mutual Insurance Company. The Home Program is underwritten by Twin City Fire Insurance Company.
 
2 Availability of RecoverCare benefit and benefit levels vary by state. The Hartford RecoverCare Advantage® is a registered mark of The Hartford.
 
3 If you are age 50 or older, once you’re insured through this Program for at least 60 days, you cannot be refused renewal as long as applicable premiums are paid when due. Also, you and other customary drivers of your vehicles must retain valid licenses, remain physically and mentally capable of operating an automobile, have no convictions for driving while intoxicated and must not have obtained your policy through material misrepresentation. Benefit currently not available in HI, MI, NH, NC and TX.
Differentiating yourself from your competition in the eyes of the over 50 market is easy when you have materials, programs, products and services that are completely aligned to their needs. That advantage comes in large part from The Hartford Center for Mature Market Excellence.
 
The Center develops innovative business solutions created for and tailored to the mature market. Staffed by gerontologists and partnered with universities, including MIT and USC for original research, The Center’s work provides insight into issues relevant to consumers age 50 and older, resulting in products and resources that empower their families and impact their lives.
 
With the confidence that comes from being a valuable resource, you can service this audience with important information, materials and products they will appreciate.
 

Study: Mature Drivers Share Insight on Safety Technology

Vehicle safety technologies are increasingly available on new car models. Do today’s 50+ drivers “happen” to have new cars with these technologies or are they actively seeking out such safety features?
 
The Hartford Center for Mature Market Excellence® and the MIT AgeLab conducted their fourth in a series of research projects on vehicle safety technology. In this survey, they explored the preferences of drivers age 50+ for vehicle safety technologies now and in the future; their views on the ability of vehicle technologies to extend their years on the road; and their perception of the role of self-driving cars in ensuring their future mobility.
 
Research Findings
 
The survey, “Looking Forward: Vehicle Technology Preferences Among Mature Drivers,” reveals that 76% of drivers age 50 and older who plan to buy a new car in the next two years will actively seek out high-tech safety features and would most like:
 
  • Blind spot warning systems (87%)
  • Crash mitigation systems (85%)
  • Lane departure warning systems (79%)
  • Smart headlights (78%)
Vehicle safety technologies today are increasingly available on new car models. While many drivers age 50+ may “happen” into having such technologies on their new vehicles, in the coming years more will actively seek out such technologies.
 
Agencies' digital marketing efforts – from email to social media – all have one thing in common: the need for consistent, high-quality content. It’s no surprise that the phrase “Content is King” is so popular these days.
 
While many agencies may not have the time or resources to produce a steady stream of quality content, there’s no need to worry – The Hartford has you covered. On a daily basis, our Extra Mile blog publishes content on topics relevant to your target audience including auto, home, wellness and technology.
 
Visit Extra Mile often to see the latest published articles, and share updates directly to your social media channels from our Extra Mile Facebook page and Pinterest account. Insert some text and a link to an Extra Mile article within your marketing emails to help round out your email marketing campaigns.

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