The Hartford Small Business Partner Programs

Partner With An Experienced Small Business Insurer
The Hartford believes in the importance and necessity of small businesses. We’re also believers in the power of partnerships, allowing us to reach more people, provide better service, and empower others to grow and scale their businesses.
Contact Us Today
business owners happy with the small business partner program from The Hartford
200+
Years Proudly Serving Our Customers
1.3MM+
Small Business Customers
#1
Digital Small Business Insurer by Keynova***

Benefits of Partnering with The Hartford

New Revenue Opportunities

Earn competitive commissions for qualified traffic driven to The Hartford.

Relevant Offers for Your Audience

Leverage The Hartford’s breadth of insurance products to deliver greater value and build trust with your audience.

Easy-To-Use Tools and Support

Leverage The Hartford’s breadth of insurance products to deliver greater value and build trust with your audience.

Types of Partnership Programs: Affiliates and Embedded

Affiliates

If you create content and have an audience of small business owners, our Affiliate program can give you access to a new revenue stream with competitive commissions. We provide dedicated support to help you start, scale and optimize your campaign.

Embedded

If you sell a product or service to small businesses and want to offer business insurance, embedding with The Hartford allows your customers to gain trusted protection from an experienced insurer and resources to reduce their specific risks.
 

Why Partner With The Hartford?

As an insurer with more than 200 years of experience, The Hartford understands the unique risks businesses of all kinds face. It’s why we’ve designed our business insurance solutions with small business owners in mind:

General Liability Insurance

General liability coverage helps protect your business and its assets in the event of a lawsuit for things like negligence, bodily injury, property damage, libel and slander.
 
Who it’s for: Businesses that work directly with customers or customers’ property, and any businesses who advertise.

Workers’ Compensation Insurance

Most state laws require you to carry this insurance to help compensate employees for expenses associated with work-related injuries or illnesses, like medical bills, rehabilitation and lost wages.
 
Who it’s for: Businesses with any part- or full-time employees.

Professional Liability Insurance

Professional liability insurance helps protect you and your company if you’re found negligent in the professional services you provided to a client, even if you didn’t make a mistake.
 
Who it’s for: Businesses that provide professional services or advice to clients or customers.

Commercial Property Insurance

Business property insurance, also called commercial property insurance, helps protect your owned or rented building, tools and the equipment you use to operate your business.
 
Who it’s for: Businesses with property or assets.

Commercial Auto Insurance

Commercial auto insurance helps cover the cost of an auto accident if you or your employee is at fault. If you or your employees drive a vehicle for business reasons, having the right commercial vehicle insurance is important.
 
Who it’s for: Businesses that use any company-owned, leased or personal vehicles for work.

Cyber Insurance

Cyber insurance provides businesses with liability coverage and helps pay the costs to prepare for and respond to cyber threats, including data privacy, network security, extortion threats, cybercrime and other critical cyber risks.
 
Who it’s for: Businesses that run a website or manage a network.
 
We’d be proud to partner with you so you can leverage our industry expertise and help more small businesses get the coverage they need. Contact our Partnerships Team at partnerships@thehartford.com today.
 
*** Based on a 2025 study by Keynova.