Small Business Hartmob

Helping Small Businesses Prevail

Small business is our business. The Hartford has more than 1 million small business customers. To show our appreciation for their business, our employees hold cash mobs, called HartMobs, where they purchase customers’ products or services. The excitement of a HartMob with its crowd of customers, burst of sales, and additional exposure in the community delivers a welcome boost. It brings to life our belief that when our employees join forces with our communities, our agents, and our small business owners, together we can prevail.

HartMobs in Action

Watch a HartMob in action at V's Trattoria in Hartford, Connecticut, and hear from The Hartford's CEO Christopher Swift about the importance of supporting our small business customers and the community.
Hear about the HartMob experience from our small business customer Emily Woodward Tracy of Get Baked bakery in Windsor, Connecticut.

What’s Next?

HartMobs are not just for brick-and-mortar businesses. We also have online shopping events to support customers with a digital storefront. This customer appreciation program started in 2012 and is growing with even more events, more people, and more excitement planned for 2018.