How To Get Liability Insurance for a Business

Key Takeaways

  • General liability insurance, or business liability insurance, can help cover the cost of property damage or bodily injury claims, plus any associated legal fees, judgments and settlements.
  • You can get liability insurance coverage in five steps: gather your business information, contact agents or insurance companies, consider your business’ needs, evaluate your options and then you’re ready to secure protection.
  • On average, our customers pay about $68 a month, or $810 annually, for general liability insurance.** Keep in mind that insurance costs will vary and often depend on numerous factors.

What Is Liability Insurance?

What is liability insurance? Business liability insurance isn’t typically required by law, but it’s important to have so you’re not stuck paying medical expenses for bodily injury claims or repair costs for property damage claims. Without it, you’ll have to pay the entire expense out of pocket, including legal fees. We can help you learn how to get liability insurance for a small business, so you can run a successful company. We can also help you get a certificate of insurance. Many clients and customers require this before they’ll work with you.
 
We’re an insurance company that’s helped small business owners get the coverage they need for over 200 years. Get a general liability insurance quote today.
business owner protected by knowing how to get liability insurance

A 5-Step Guide on How To Get Liability Insurance

Buying small business insurance can be daunting, but we make it easy. The Hartford offers a broad array of general liability coverages, and our online quote tool is simple to use. In just a few minutes, you can research coverages, get an insurance quote and buy the protection your business needs.
Follow our five-step guide to learn more about liability insurance, like what information you need before getting a quote, plus tips to help you get the right coverage for your business.
 

1. Gather the Required Information and Documents

It’s helpful to gather the necessary information before you start the quoting process. If you’re wondering, “What do I need to get liability insurance?” you’re not alone. Some of the information you may need to provide about your business operations includes:
 
  • The number of employees working for your business
  • Estimated business revenue for the upcoming year
  • Basic contact information
  • Information on what work your business does and its risks
  • Your business’ location
  • Details about your business premises
  • Documentation on how long you’ve owned your business

2. Contact an Agent, Broker or Insurance Company

If you’re asking yourself, “Where can I get liability insurance?” you have a few options. You can work with an insurance agent or directly with an insurance company. Most insurers have specialists that can help you get the right coverages for your business. They’ll likely ask you questions about your business, such as:
 
  • How many employees do you have?
  • Where is your business located?
  • What type of work does your business do?
Businesses with more complex risks can work with an insurance company or broker. A broker works with a buyer to find the right types of coverage for their needs. They also suggest limits for policies and which insurer to buy from. If your company buys from a broker, you’ll also pay for their services.
 

3. Consider Your Business Characteristics

A business insurance plan won’t include the same coverages for every company. That’s because each business has unique needs.
 
It’s not uncommon for two businesses to have several similar key coverages but others that differ and address specific risks. For example, your business and a nearby company may both have:
 
And because your business provides a professional service to customers, you may need other types of business insurance, like:
 
If you need advice on how to help protect your business from the different risks it faces, we can help. Our specialists are available to talk with you about your insurance options and recommend coverages based on your business’ specific needs.
 

4. Carefully Evaluate Your Options

There are several variables to consider when choosing the right general liability insurance policy for your business. Cost is important, and different factors can affect how much you’ll pay for insurance, such as:
 
  • Coverage amounts, because higher limits can increase your premium.
  • How you pay your premium, since paying upfront can result in a discount.
  • Bundling insurance coverages, which can help you save on business insurance.
Don’t focus just on the cost, because picking an insurance quote based on a low price may not give your business enough coverage. That’s why it’s important to go through each quote and review the coverage amounts and limits, so you don’t put your business at financial risk. For example, if you have a significant liability claim and it exceeds your policy limit, your business will have to pay the difference out of pocket.
 
It’s also a good idea to check each insurance company’s claims rating. You should be able to trust them to deliver a good experience. The last thing you want when you’re dealing with a small business emergency is to be put on hold for hours or deal with bad customer service. When considering where to get liability insurance, choose an insurer that has excellent customer service and claims service experience ratings.
 

5. Relax Knowing You May Be Better Prepared

Liability claims aren’t as uncommon as you may think. In fact, The Hartford has found that 40% of small businesses are likely to file a claim within the next 10 years, and the costliest claim for small businesses is reputational harm.1
 
In addition, accidents that result in bodily injuries can be very expensive. The average cost for this kind of claim is $30,000.2 Not many small businesses can manage a cost like this without seeing a significant impact to their business.
 
With the right general liability policy and a certificate of liability insurance proving you have coverage, you can feel confident knowing you’ve taken the necessary steps to protect your business from these types of claims.
business owner protected by knowing how do i get liability insurance

How Do I Get a Liability Insurance Quote?

We’re an insurance company with over 200 years of experience. Our specialists can work with you to get the liability insurance coverages your business needs. Get a general liability insurance quote today from The Hartford, and find out how our insurance offerings can help you run a successful business.

Frequently Asked Questions About General Liability Insurance

General liability insurance offers financial protection from claims of:
 
  • Bodily harm or damage to someone else’s property that your business may have caused.
  • Reputational harm, also known as personal injury claims, like malicious prosecution, wrongful eviction and more.
  • Advertising injuries, like violation of the right of privacy or libel.
Without coverage, most businesses can’t survive a significant general liability insurance claim. That’s because you’d have to pay for expenses out of pocket, which puts your business and personal assets at financial risk.
Our customers paid an average of $68 a month, or $810 annually, for general liability insurance.** But there isn’t one specific answer to how much small businesses pay for general liability insurance costs. That’s because general liability insurance costs depend on a few factors, like:
 
  • The location of your business
  • How much coverage you have
  • Your industry
  • Your claims history
Every business is unique, so insurance rates will vary because these factors affect each company differently. The best way to find out your business’ specific general liability insurance cost is to get quotes from multiple insurance companies and compare them for the best value. To get started, get a quote from us today.
Yes, general liability insurance is typically tax-deductible for small businesses. You can generally deduct the expenses you make toward your insurance premium on your business tax return. Be sure to keep track of all the payments you make toward your policy all year, because you can only deduct the premium payments for the year they are incurred. Keep in mind that you should always consult with your trusted accountant or tax advisor when filing your business taxes each year. 
** Costs, premiums, and coverages mentioned are estimates and are not guaranteed. Actual cost, premium, and coverage are determined at the time of quote or issue and are specific to an individual risk. Premiums are based on information provided to The Hartford, including, but not limited to, underwriting and rating criteria. All examples included on this website or in an advertisement are intended for informational purposes only and are not an offer or a guarantee of premium or coverage. Coverage and products described are subject to the terms and conditions found in the policy contract. Any educational information provided about available coverages does not modify the policy language or imply that any claim is covered. Products are not available in all states or for all businesses.
1 The Hartford, “The Hartford Reports: More Than 40% of Small Businesses Will Experience a Claim in the Next 10 Years”
 
2 Based on an analysis of five years of claims data (2010-2014) from more than 1.5 million Hartford Business Owner’s policies.
 
Additional disclosures below.
The Hartford shall not be liable for any damages in connection with the use of any information provided on this page. Please consult with your insurance agent/broker or insurance company to determine specific coverage needs as this information is intended to be educational in nature.
 
The information contained on this page should not be construed as specific legal, HR, financial, or insurance advice and is not a guarantee of coverage. In the event of a loss or claim, coverage determinations will be subject to the policy language, and any potential claim payment will be determined following a claim investigation.
 
Certain coverages vary by state and may not be available to all businesses. All Hartford coverages and services described on this page may be offered by one or more of the property and casualty insurance company subsidiaries of The Hartford Insurance Group, Inc. listed in the Legal Notice.
 
The Hartford Insurance Group, Inc., (NYSE: HIG) operates through its subsidiaries under the brand name, The Hartford, and is headquartered in Hartford, CT. For additional details, please read The Hartford’s Legal Notice.
 
* Customer reviews are collected and tabulated by The Hartford and not representative of all customers.