Marketing and Advertising
Many of the costs of marketing, advertising and even networking to build a business could be deductible. But owners need to be sure that the purpose of getting together with people has business purposes.
Advertising and Marketing Deductions
Whether it’s business cards, your website and domain names or radio and TV commercials, the money you spend to advertise or promote your small business could be tax-deductible. The costs of creating advertising, marketing, brands and logos are also possible deductions. Because it includes such a broad category of expenses, this deduction allows small businesses to take a very large deduction much faster than other expenses. To qualify for the deduction, expenses must be both ordinary and necessary business expenses.
Membership Fees
Many business owners belong to trade or industry groups and professional associations; they’re a great resource for networking and getting referrals. The cost of membership, such as dues, initiation fees, assessments, might be deductible because these groups have business purposes. But social organization and country club dues are generally considered non-deductible.
Auto and Vehicle Expenses for Business
The IRS recognizes that many business owners use their personal vehicles for company purposes. Owners might be able to deduct a portion of what they spend to lease and maintain the vehicles — cars, SUVs, pickup trucks — but they must keep accurate records of the amount of travel done for business purposes. The IRS gives two options for computing the deduction at tax time. One is its standard mileage rate set annually. Alternatively, calculate the percentage of travel for business purposes, say, 50%; you can then deduct half of what you spend on:
- Leasing
- Insurance
- Repairs
- Fuel
- Garage rent
Business and Health Insurance Premiums
Business insurance premiums can be expensive, but they could be tax-deductible, which may help an owner decide to buy more comprehensive coverage to protect their company. And offering health insurance can help in recruiting and retaining staffers.
Business Insurance
Companies can potentially write off business insurance premiums for a wide range of coverage: property and casualty, workers compensation, disability insurance, health insurance and liability insurance. And coverage aimed at specific industries or professions, such as malpractice insurance, may also be deductible.
Health Insurance
Self-employed business owners who don’t buy health insurance for staffers can deduct the cost of their own health insurance premiums under the American Taxpayer Relief Act of 2012. The amount you can deduct depends on whether you are a single person or have a family, and it’s adjusted annually.
People Costs
Employers have a wide range of deductions for the costs of having a staff. Many are standard, like payroll and benefits expenses, but Congress occasionally creates temporary deductions and/or credits during economic crises such as the Great Recession or the COVID-19 pandemic.
Payroll
All forms of employee compensation are deductible — wages, salary, bonuses and commissions. Whether the people working for you are full- or part-time staffers or independent contractors who receive 1099 forms from you rather than W-2s, their pay is a deduction.
Taxes
Many taxes that business owners pay are deductions. Owners may have to pay local property taxes, and if they’re employers, payroll taxes. All are deductible. Owners should take care that all state and local taxes, including income tax, property taxes and excise taxes, are listed on their tax returns. The payroll taxes that employers must pay include Social Security and Medicare, and both are deductible business expenses.
Employee benefits
Employers who offer health or life insurance and contributions to retirement plans to staffers may be able to get a deduction for these expenses, in most cases. Those who offer adoption assistance payments or dependent care benefits might also get deductions.
Training and education
Employers who require or recommend education or training for staffers can deduct the cost of classes under certain circumstances. The business must have an employee education or educational assistance plan in place. It must aim to improve staffers’ job skills and experience, and the employee must be working in the field of study during the training. So, having a staffer take courses to upgrade their computer skills may be deductible, but sending a marketing department staffer to law school probably isn’t.
While the IRS permits a wide range of business deductions, there are many exceptions and prohibitions. These can change with the passage in Congress of new tax laws. Before an owner takes a deduction for any
expense, they should consult the
IRS website and talk with a tax professional.
Taxes are an important and inevitable part of running a business, but owners, particularly those who are just starting up, need to avoid what accountants call “the tax tail wagging the dog.” In other words, don’t make business decisions based on how many deductions you might be able to take — spend money primarily because it makes good business sense.