- Paperwork
- Presentation
- Mechanics
- Salesmanship
1. Paperwork
- Maintenance records
- Warranty records
- Accident or damage reports
- A list of modifications made to the car
After you’ve thoroughly cleaned the car, spray a neutral scent in areas where stale or sour smells might persist, such as inside door pockets and under seats. Don’t overdo it, though. Not only can a strong scent be a turn-off, but the buyer might think that you’re trying to hide something.
When you’re done, take a lot of good photographs—a dozen or more. Buyers want to see as many details as they can, from as many angles as possible. And regardless of how you sell your car, good photos will be a key component of the process.
Buyers don’t just want a good-looking car—they want a car that actually runs. Making sure that everything functions correctly is extremely important, especially if you’re prepping for a private sale.
These buyers are likely to be put off by small things that don’t function properly, such as windshield wipers, headlights and blinkers. The buyer may also be weary of worn:
Chipped windshields may also be a red flag for buyers.
If your car needs significant repairs, you might have to pay for them yourself. Although damage due to an accident can be covered by your car insurance, you’re responsible for damage due to wear-and-tear. Significant damage could make it more difficult to sell the vehicle and eat away at potential profit from the sale. If you find yourself in this situation, skipping the repair job and selling the car as is or for parts might make more sense.
Selling a car demands a good story. You need to describe it in a way that people will want to buy it. What kind of a car is it? Has it been cared for? Is it easy to drive, good for a family or well-suited for long trips? Does it look sporty, have lots of space or command respect?
You don’t need to be overly elaborate, but you do want to provide enough of a description to make your potential buyers say, “That’s my car!” Here’s where good photos really come in handy. They let you showcase your car in the very best light.
In addition to telling the right story, you need to set the right price. This can be tricky, but there are many resources that you can use to determine your car’s value. TrueCar and Kelley Blue Book are good places to begin. You can input the details of your car to find a starting price.