The holidays are upon us, which means purchasing thoughtful presents for our loved ones is top of mind. You probably know that the day after Thanksgiving, called Black Friday, marks the unofficial start of the holiday shopping season. But did you know that the Saturday following Thanksgiving is called Small Business Saturday?
What Is Small Business Saturday?
Launched by American Express in 2010, Small Business Saturday is an effort to inspire shoppers to “shop small.” The idea started as a marketing campaign during a recession. Amex wanted to try and do its part to help its small business customers. Since its launch, the day has been fully adopted by both consumers and the U.S. government. In 2011, the U.S. Senate unanimously passed a resolution supporting Small Business Saturday.
Why Is It Important to Support Small Businesses?
Small Business Saturday is a day to show small business owners your support and just how important they are — both to the economy and to our culture. Small businesses make up over 99% of the companies in this country. When you support a small business, you may be directly helping a family send their child to college or pay their mortgage. For every $1 you spend at an independent, locally-owned business, an average of $0.67 will stay in that community.
Find small businesses in your area that offer gift cards for future use, curbside pickup, delivery or online shopping. To help get you started, we’ve created an online shopping guide of small businesses that offer unique gifts at affordable prices and nationwide shipping. You can feel good knowing your support will go a long way for small businesses.